With the arrival of 5G, new opportunities are ushered in the ultra-high-definition video industry. Recently, at the "Smart Big Screen Heroes Meeting" in 2019, Zhu Zhongqing, general manager of the sales center of Konka Group's Multimedia Industry Headquarters in China, pointed out that the supply of large-size panels will increase significantly in the future, and it is expected that the 8K market will exceed 11 million units by 2023. According to forecasts, the penetration rate of 8K TVs will reach 0.5% in 2020, 1.5% in 2021, 3% in 2022, 5% in 2023, and 50% in 2030.
The resolution of 8K TV is higher than that of 4K TV. Its resolution is composed of 7680 pixels horizontally and 4320 pixels vertically. Because the horizontal pixels are very close to 8000, it is called 8K. 8K TVs have more precise and dense pixels, and it is easy to see the difference in picture quality on large screens.
In terms of policy, the Ministry of Industry and Information Technology issued a "Ultra HD Video Industry Development Action Plan" jointly with various departments at the beginning of this year, and will promote the video industry in accordance with the overall technical route of "4K first, taking into account 8K"; Video Standard System Construction Guide (2019 Edition) ", the deadline for public comment is February 6.
According to the target plan of the "Ultra HD Video Industry Development Action Plan (2019-2022)", by 2022, the total size of the Ultra HD video industry will exceed 4 trillion yuan, the 4K industry ecosystem will be basically complete, and 8K key technology product development and industry Breakthroughs have been achieved in the process of becoming a group of companies with international competitiveness.
As a hot word in the field of TV display, more and more Chinese and foreign manufacturers are laying out the 8K field.
Samsung Electronics Co., Ltd. recently announced that it will launch a bezel-less QLED 8K TV with upgraded artificial intelligence (AI) capabilities at the upcoming CES Expo; LG will show up to 8 new "true 8K TV" products at CES; Konka Then it launched APHAEA's future screen Smart Wall last year; TCL previously launched 75-inch 8K "MLED-Xingyao Screen" and 85-inch "8K TV TCL X9 8K QLED TV".
Among them, Konka's future screen Smart Wall uses the new MicroLED ultra-large screen display technology, which can realize custom transformations of different sizes and resolutions from 118 inches to 236 inches, from 4K to 8K, so that the TV screen can be controlled by itself. How big it is; Due to the use of ultra-high-precision mass transfer technology, through the transfer and bonding of nearly 100 million micron-level Micro LED chips, and point-to-point drive, precise control of each pixel can be achieved. Autonomous 8K chip, from signal input, processing, and display to full 8K processing, future screens can more realistically restore the world.
8K will be a way for color TV manufacturers to achieve self-help. According to AVC Cloud Network (AVC) data, the retail volume of China's color TV market in the first half of 2019 was 22 million units, a year-on-year decrease of 2.7%; the scale of retail sales was 64 billion yuan, a year-on-year decrease of 11.8%. The sales volume in the third quarter was 10.34 million units, a year-on-year decrease of 3.6%; the sales amount was 27.7 billion yuan, a year-on-year decrease of 10.4%. The pressure on business operation will further increase, and market competition will further intensify. New bright products are urgently needed to stimulate consumption.
Relevant experts pointed out that large-screen companies should improve product competitiveness by occupying this commanding height. As a high-end strategy, 8K has become the basic disk of major terminal manufacturers, and more and more events have started 8K live broadcast to promote 8K has developed rapidly. The blessings of the Tokyo Olympics and the European Cup this year have also raised expectations for 8K.
Beijing Business Daily reporter Shi Feiyue
(Responsible editor: Yin Junhong)