On January 2, Chang Cheng, who just left the Lenovo Group, announced a new direction—Xiaomi Group, also the vice president, is also responsible for the mobile phone business. Soon, this senior executive's job-hopping sparked heated discussions. Some people thought that Chang Cheng "hit Lenovo's face", while others thought that Chang Cheng had to leave because of inaction at Lenovo. It is worth mentioning that Lenovo's mobile phone business is indeed no longer the courage of the year, and Xiaomi has recruited two executives who love "touching porcelain" one year apart. In the future, the mobile phone industry is afraid that it will continue to be "good show".
On January 2nd, the chairman of Xiaomi Group Lei Jun announced on Weibo a photo with Chang Cheng, the former vice president of Lenovo Group, announcing that Chang Cheng was the vice president of Xiaomi Group, responsible for mobile phone product planning. Subsequently, Lei Jun Weibo was regularly forwarded to confirm joining Xiaomi.
As soon as this news came out, it quickly became a "hot search" on Weibo. The "hopping" of an enterprise executive was nothing more than normal. The reason for the hot debate was that the official Cheng Cheng announced his departure and was only two days apart.
On the last day of 2019, Chang Cheng wrote on Weibo: "I grew up in Lenovo in 19 years, and I feel, thank, and be grateful." He announced his resignation.
Interestingly, at the time, Lenovo ’s response was, “Chang Cheng struggled for a long time on the front line of highly competitive mobile phones, and under tremendous business pressure, families gathered less and more, based on personal health and the reasons for wanting more energy to take care of the family. Recently proposed to leave. "
It's only two days before I announced my joining Xiaomi, and Chang Cheng will "continue to contribute to Lenovo's mobile business as a Lenovo mobile consultant", which sounds a bit unbelievable.
Communication expert Kang Zhao frankly stated that "the resignation of an executive for personal and family reasons is a rhetoric, and the reason for resignation need not be taken seriously." Telecommunications analyst Ma Jihua also said, "Since you are leaving, you have to find a reason, personal and family reasons, everyone has face."
On January 2nd, Lenovo Group responded to the news of joining Xiaomi on a regular basis, saying that the company and all executives have signed a prohibition on competition. If there is a breach of contract, the company will seek to properly solve the problem within the legal framework and jointly create respect. Contractual talent flow space.
In response, a reporter from Beijing Commercial Daily contacted Xiaomi, but the other party did not respond.
"King Porcelain King" and "Weibo Fighter" Meet Together
According to reports, the prohibition of competition means that according to the law or by the employer through labor contracts and confidentiality agreements, employees are prohibited from working concurrently in the unit that competes with their unit during their tenure, or for a period of time after the original unit leaves the company. Those who are engaged in business competition with the original unit, including enterprises created by workers themselves with the same business scope as the original unit. For an enterprise, the object of signing a competition restriction agreement cannot be any employee within the company, but someone who knows or is familiar with the company's trade secrets.
Some media broke the news that Chang Cheng had actually resigned as early as December 18 last year, and retired on the same day as Lenovo founder Liu Chuanzhi.
According to the data, Chang Cheng was born as a product manager. He joined Lenovo in 2000 as the research and development director of the notebook business department. In 2011, he became the vice president of Lenovo Group and the general manager of the mobile end-to-end software platform. He has created Lenovo Music Store and Eggplant Express. Products; in December 2014, Chang Cheng became the co-founder of Magic Factory; in June 2015, Chang Cheng became the CEO of Lenovo ZUK; since 2015, Chang Cheng is fully responsible for Lenovo's mobile phone business.
According to the data of Tianyan Inspection, there are currently 11 companies in Changcheng, including 5 companies acting as legal representatives, including Beijing Magic Factory Technology Co., Ltd., the operating entity of Magic Factory ZUK, and Magic Factory Communication Technology, the operating body of Magic Factory. Both companies are involved in the production of Lenovo ZUK phones.
Chang Cheng's personal style is very obvious. During his time in charge of Lenovo ’s mobile phone business, he repeatedly touched the Xiaomi on the related topic on Weibo, and was nicknamed the “King of Porcelain” by netizens.
It is worth noting that at the same time last year, it was also the time when Lu Weibing (Vice President of Xiaomi Group and General Manager of Redmi Redmi Brand) joined Xiaomi. He was nicknamed "Weibo Fighter" by netizens, and he also liked to "touch porcelain". Some people in the industry believe that after joining Chengmi, these two will surely perform more "good shows" in the future.
Although Lenovo mobile phones have had glorious moments, they are not the usual credit. Ten years ago, ZTE, Huawei, Coolpad and Lenovo, hailed as "China Cool Federation" in the industry, were the four hottest domestic brands in the domestic mobile phone market. With operator channels, Lenovo occupied the market together with the other three brands On the majority share. In August 2012, Lenovo's smartphone market share ranked second in the country for the first time, reaching 13.1%.
However, it is precisely because of over-reliance on operators, which finally triggered the current situation of Lenovo mobile phones. It is reported that at that time, 80% -90% of Lenovo's mobile phone business depended on operators. In June 2014, the SASAC requested the three major operators to reduce marketing costs, and set a goal of reducing marketing expenses by 70% for three years, with a total reduction of nearly 40 billion yuan. At the time, Lenovo could only change its marketing strategy and reduce its dependence on operators through its e-commerce platform.
For several years, Lenovo's strategy to solve the dilemma of the mobile phone business is not to add or subtract. In terms of sub-brands, Lenovo has successively launched Vibe, Le lemon, and ZUK, but each brand has not persisted for a long time. As the mobile business has not been revitalized, Lenovo's personnel changes in the mobile business are also accelerating. Since 2013, many Lenovo executives, including Liu Jun, Chen Xudong, and Qiao Jian, have been in charge of mobile business. But even so, Lenovo Mobile still has not improved its domestic market share, which has been below 1% for a long time. Under such circumstances, regular departures are inevitable.
However, in Xiaomi's view, Changcheng has a deep understanding of the industry and rich operating experience in the field of consumer electronics. He believes that under his leadership, Xiaomi's mobile phone product planning will be more forward-looking and closer to user needs. Business provides stronger support.
According to Lenovo, after leaving the company, the routine work will be hosted by Zhao Yunming, vice president of Lenovo Group and head of Lenovo ’s Asia-Pacific emerging markets. In addition, Chen Jin, head of marketing at Lenovo Mobile with extensive experience, will assist Zhao Yunming to jointly advance Development of mobile services in China. Chen Jin is Lenovo's "Veteran". In September this year, he rejoined the Lenovo China Consumer Division and served as the general manager of China's mobile phone business. The time node is just before the arrival of 5G mobile phones. This is an opportunity that many manufacturers see.
The industry believes that, under the competition of Huami Ov, the four major brands, it is difficult for Lenovo mobile phones to reverse the wind. However, restarting a veteran of Lenovo is obviously also hoping to find a chance of a comeback in the 5G era. As for the results, it will take time to test.
Beijing Business Daily reporter Shi Feiyue