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Tourism consumption patterns in Xi'an are quietly changing

来源:光明日报 January 9, 2020 08:26 Source: Guangming Daily

[Economic Interface]

In the past two days, Liu Li, a tour guide with a dozen tourists walking through Xi'an, had no time to rest, and received a new mission. "The Spring Festival holiday is coming, and we will be busy soon," he said. 40-year-old Liu Li has been a tour guide in Shaanxi for almost 20 years. Recalling his recent experiences with group tours, he couldn't help but be impressed by the changes in tourists over the years.

"Xi'an tourism has become more and more popular in the past two years, and there are many young tourists in the group. Some of them are coming to the Internet celebrity attractions and Internet celebrity snacks, but they are more attracted by the cultural heritage of this ancient city. In Liu Li's view, tourists who come here choose to follow the group and invite tour guides in order to be able to listen to the tour guides to explain more historical and cultural knowledge, which undoubtedly places higher requirements on tour guide services.

Liu Li remembers that when he first started working, there were not many foreign tourists. The tour route traveled along the city's famous attractions, such as the Great Wild Goose Pagoda, the Bell and Drum Tower, the Terracotta Army, and the Xi'an City Wall ... At that time, he helped as much as possible during the journey. Tourists save money. Today, tourists' spending power and taste are improving, ideas and needs are diverse, and the focus of consumption has gradually shifted to cultural products, such as visiting various museums, watching live performances, purchasing cultural and creative products, and visiting ancient cities at night.

"The routes arranged by travel agencies have been adjusted and upgraded many times in the past two years. For example, the Xiama Ling and Dong Zhongshu Tombs, many tourists who like historical allusions will like it; the small town of the Book of Songs is especially suitable for people who like art and culture; popular items include Hua The live performances of the Qing Palace and the city that never sleeps. "Liu Li said.

Now the tour guide will give tourists more free time, so that tourists can stroll through the snack street, Yongxingfang, and ride to the ancient city wall at night to harvest their own personalized journey. "From taking a picture in the past to taking a" vibrato "now, people's travel habits are also quietly changing." Liu Li said.

As a native of Shaanxi, Liu Li has a deep feeling for his hometown. For many years he has been in the front line of the tour industry. He not only knows the history and culture behind the landscape, but also has been constantly adapting to market changes. Speaking of the future, Liu Li said that with the increasing number of international tourists, he intends to strengthen his English learning. "I hope to tell these stories to more foreign tourists and let more people in the world understand China's great rivers and mountains. history and culture".

(Reporter Lu Yuanzhen)

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(Responsible editor: Li Dongyang)

Tourism consumption patterns in Xi'an are quietly changing

来源:光明日报 2020-01-09 08 : 26Source : Guangming Daily
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